17 January 2021
Shoe Dog: A Memoir by the Creator of NIKE
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
| Title | : | Shoe Dog: A Memoir by the Creator of NIKE |
| Edition Language | : | English |
| ISBN | : | 9781501135910 |
| Format Type | : |
Readers Also Enjoyed Shoe Dog: A Memoir by the Creator of NIKE
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This book made me cry. Twice! I did not know a book about what I had previously viewed as the definition of a big corporation could have that sort of power. I was wrong. Phil Knight had been an unfami...
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I think Shoe Dog by Phil Knight is the best memoir I’ve ever read by a business person.I consumed it in a day last week. It’s about the origin story of Nike, which started out as Blue Ribbon Sport...
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Growing up in Chicago in the 1980s and 1990s, as a collective society we were in awe of Michael Jordan. Not only did we imagine ourselves draining the decisive jump shot to seal the title, we also had...
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Shoe Dog could have been titled, "Buck Naked", because of the way Phil "Buck" Knight bares his soul in this fine memoir. I'm grateful to Knight for putting it all down in black and white. My 12 years ...
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“Let everyone else call your idea crazy.. just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever com...
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Great story. There is grit, passion, and drama. Phil Knight described in amazing details his journey from selling shoes out of his car to building a multi-billion dollar company. It'd have been a perf...
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I finished this book but it was a push to get beyond the self-congratulatory, privileged, misogynistic words that oozed throughout this entire book. "I paid someone very little, isn't that funny?" "I ...
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A marketing rag that rebrands exploitation as entrepreneurial virtue, with enough rave reviews by endorsed celebrities to make George Orwell proud. To summarize: Stanford MBA returns from trip around ...
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Picked this up hoping it would be a fascinating and inspirational book about leadership and passion. Well... it was an interesting book, at least. It follows Phil Knight's professional career starting...
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Overall: Meh. This book doesn't contain much. No real business or leadership insight. Not even an interesting story about the formation of Nike. Mostly the life of Phil Knight and Nike's early legal t...